Tourism industry: problems and prospects of recovery and renewal of hotel business after the coronavirus pandemic

Stoyko, Igor
Zarykhta, Dmytro
Bazhanova, Nataliia

Ternopil Ivan Puluj National Technical University, 56, Ruska St, Ternopil 46001, Ukraine
Halytskyi college named after Vyacheslav Chornovil, Ternopil, street B. Khmelnytsky, 15

Stoyko, I., Zarykhta, D. & Bazhanova, N. (2021) Industriia turyzmu: problemy i perspektyvy vidnovlennia ta onovlennia hotelnoho biznesu pislia pandemii koronavirusu [Tourism industry: problems and prospects of recovery and renewal of hotel business after the coronavirus pandemic]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 221-233. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21siippk.pdf

Scientific Journal "Socio-Economic Problems and the State"

2(25)

Nov-2021

Oct-2021

20-Aug-2022

Ternopil Ivan Puluj National Technical University

UA

https://orcid.org/0000-0001-6949-705X

https://doi.org/10.33108/sepd2022.02.221

338.4

L83

tourism industry
hotel business
competition
management
marketing
leadership
services
coronavirus

13

221-233

221

233

The article substantiates the directions of solving the problems of hotel service in order to restore the tourism industry, which has suffered from government measures of all countries to limit the spread of coronavirus. The purpose of this study is to identify the main tasks and areas of hotel business to ensure the stability of service quality in the tourism industry, the orientation of hotel managers to create conditions for continuous improvement of the enterprise, putting forward the interests of production for the benefit of employees. To succeed in the hotel business, managers need to work in different directions on different issues. The top 20 problem tasks of hotel service that need to be solved and taken into account in the coming periods of recovery, including full compliance with COVID-19 safety rules, taking into account high competition, the right direction of marketing efforts, cost control and loss avoidance, training of qualified management and positional leaders, automation of services, Internet coverage and regular reviews and adjustment of their strategy in the context of coronavirus. Ukraine has great potential in the development of hotel services, requires the expansion of the hotel business infrastructure, the creation of facilities for staff training and retraining. The priority is to develop its own regulatory framework that would regulate the quality of services in this area. The quality management system of hotel services should guarantee the customer the satisfaction of his requests during the service in the hotel, at all stages and at all levels. Therefore, the problem of development and practical application of internal standards of enterprises, which determine the general components of the quality of hotel services and the development of the tourism industry as a whole, is of particular importance.

http://elartu.tntu.edu.ua/handle/lib/38642

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

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https://thepage.ua/ua/real-estate/sho-stanetsya-z-gotelyami-cherez-koronavirus
http://sepd.tntu.edu.ua/images/stories/pdf/2020/20siigrp.pdf
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https://www.gourmetmarketing.net/top-6-problems-hotel-managers-face/
https://www.euruni.edu/blog/tips-dealing-challenges-hotel-management/

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Article

Scientific Journal "Socio-Economic Problems and the State", Vol.25, No.2