Another issue of scientific journal Vol.30 No.1 2024 has been published

Ukrainian (UA)English (United Kingdom)

Other Categories

Вхід / реєстрація



We are in Facebook

Votes

How did you find on our site?
 

Marketing analysis of the competitiveness of subfirst industries on the market of organic products in the conditions ecologization

Title:


Marketing analysis of the competitiveness of subfirst industries on the market of organic products in the conditions ecologization


Authors: 


Panchenko, Mariia
Ilchenko, Hanna


Affiliation:


Odesa Polytechnic National University ave. Shevchenko, 1, Odessa, 65044, Ukraine


Bibliographic description (International):


Panchenko, M. & Ilchenko, H. (2023) Marketing analysis of the competitiveness of subfirst industries on the market of organic products in the conditions ecologization. Socio-Economic Problems and the State (electronic journal), Vol. 29, no. 2, pp. 70-89. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2023/23pmovue.pdf


Journal/Collection:


Scientific Journal "Socio-Economic Problems and the State"


Issue: 


2(29)


Issue Date: 


Dec-2023


Submitted date: 


Oct-2023


Date of entry:


29-Dec-2023


Publisher: 


Ternopil Ivan Puluj National Technical University


Country (code):


UA


Place of the edition/event:


Ternopil


ORCID Id:


https://orcid.org/0000-0002-7713-6139
https://orcid.org/0000-0001-6010-8476


DOI: 


https://doi.org/10.33108/sepd2023.02.070


UDC: 


339.138


JEL: 


M12
M14
M16


Keywords: 


marketing
competitiveness
organic products
demand
marketing strategy
greening


Page range: 


70-89


Start page: 


70


End page: 


89


Abstract: 


The article examines the theoretical and practical aspects of the formation and development of a marketing resource, as a powerful means of increasing the competitiveness of enterprises on the market of organic products in the conditions of environmentalization. The content of the terms «competition» and «competitiveness», theoretical and methodological principles of marketing, as one of the foundations of increasing the competitiveness of enterprises, have been clarified. The factors of competitiveness of Ukrainian sushi restaurants were determined based on the results of the survey. The ability to use the potential and resources provided by the surrounding marketing environment to achieve a relatively higher degree of satisfaction of the needs of consumers of the target market is analyzed. Advantages, disadvantages, threats and opportunities are identified, approaches to improving the development strategy of enterprises in the market of organic products are determined. One of the main reasons for this situation (along with the imperfect legal framework, the low level of purchasing power of the population, the imperfect development of the market infrastructure) is the insufficient level of development and implementation of marketing strategies for the commercial production of organic products both on the domestic and foreign markets, research of the demand, needs and characteristics of the behavior of consumers of organic products, situational analysis of the marketing environment and market conditions and, accordingly, the development of an effective concept of ecological marketing. Measures for the formation of marketing strategies, improvement of service, which will help to strengthen competitive positions on the market, are proposed. Recommendations for the development of the marketing potential of enterprises in the market of organic products in the conditions of environmentalization are offered. The study contains an analysis of effective strategies that help businesses meet the needs and demands of consumers using marketing approaches and methods. Greening should become the main element of the marketing strategy of enterprises and help in solving many problems related to providing the population with high-quality products.


Sponsorship:


The authors received no direct funding for this research.


URI: 


http://elartu.tntu.edu.ua/handle/lib/43195


ISSN: 


2223-3822


Copyright owner:


Scientific Journal "Socio-Economic Problems and the State"


URL for reference material: 


http://sepd.tntu.edu.ua/images/stories/pdf/2023/23pmovue.pdf
https://doi.org/10.23939/semi2021.02.072
https://doi.org/10.32782/ 2224-6282/159-7
http://elar.tsatu.edu.ua/handle/123456789/7412


References (International):


1. Karpiy, O. P., Struk, N. R. (2021) Doslidzhennya povedinky spozhyvachiv na rynku orhanichnoyi produktsiyi v Ukrayini [Research of consumer behavior on the market of organic products in Ukraine]. Bulletin of the Lviv Polytechnic National University. Series «Problems of economics and management», no. 2 (8), pp. 72–83. https://doi.org/10.23939/semi2021.02.072
2. Strashinska, L. V., Petukhova, O. M., Simkin, D. O. (2022) Tendentsiyi zmin spozhyvchykh upodobanʹ na rynku kharchovykh produktiv [Trends in changes in consumer preferences in the food market]. International scientific innovations in human life: proceedings of XI International scientific and practical conference. Manchester, United Kingdom, pp. 743–746.
3. Shushpanov, D. G. (2016) Sotsialʹno-ekonomichni osoblyvosti spozhyvannya produktiv kharchuvannya ta yikh vplyv na stan zdorov’ya naselennya Ukrayiny. [Socio-economic features of food consumption and their impact on the health of the population of Ukraine]. Actual problems of the economy, no. 7, pp. 344–36.
4. Varchenko, O. M., Svinous, I. V., Lypkan, O. V. (2017) Osoblyvosti formuvannya popytu na prodovolʹstvo v suchasnykh umovakh [Features of the formation of demand for food in modern conditions]. Actual problems of the economy, no. 1 (187), pp. 50–61.
5. Volkova, I. M. (2013) Doslidzhennya povedinky spozhyvachiv na rynku orhanichnoyi produktsiyi [Consumer behavior research on the market of organic products]. Collection of scientific works of Tavriyya State Agro-Technological University (Economic Sciences), no. 1 (2), pp. 47–53.
6. Markov, B. (2017) Poniattia ta rehuliatory rozdribnoho rynku prodovolchykh tovariv [Concepts and regulators of the retail market of food products]. Naukovyi Visnyk Khersonskoho Derzhavnoho Universytetu, vol. 24, no. 1, pp. 60–64.
7. Gorodnyak, I. V., Terendij, A. B. (2020) Spozhyvcha povedinka domohospodarstv na prodovolʹchomu rynku Ukrayiny [Consumer behavior of households in the food market of Ukraine]. Ekonomichnyy prostir, vol. 159 (1), pp. 39–43. DOI: https://doi.org/10.32782/2224-6282/159-7 (accessed October 14, 2023).
8. Shkvyrya, N. O. (2019) Marketynhovi doslidzhennya povedinky spozhyvachiv na rynku kovbasnykh vyrobiv [Marketing research of consumer behavior on the market of sausage products]. Proceedings of the Sotsialʹno-ekonomichni problemy rozvytku biznesu ta mistsevoho samovryaduvannya: zb. materialiv Mizhnar. nauk.-prakt. internet konf., рp. 67–71. URL: http://elar.tsatu.edu.ua/handle/123456789/7412 (accessed October 14, 2023).


Content type: 


Article


Appears in Collections:


Scientific Journal "Socio-Economic Problems and the State", Vol.29, No.2

pdf

 

Journal is indexed by:

google_scholar
elartu_en
wiki_en

Other useful links:
pbn
Пошук у EBSCO
 

Google translate

Ukrainian English French German Polish Russian