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Creative management as dominant of innovative enterprises

Title: 


Creative management as dominant of innovative enterprises


Authors: 


OSTROVSKA, Halyna


Bibliographic description (International): 


Ostrovska, H. (2021) Kreatyvnyi menedzhment yak dominanta innovatsiinykh pidpryiemstv [Creative management as dominant of innovative enterprises]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 625-640. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21hyodip.pdf


Journal/Collection: 


Socio-Economic Problems and the State


Issue: 


2(25)


Issue Date: 


Nov-2021


Submitted date: 


Oct-2021


Date of entry: 


26-Sep-2022


Publisher: 


Ternopil Ivan Puluj National Technical University


Country (code): 


UA


Place of the edition/event: 


Ternopil


ORCID Id: 


https://orcid.org/0000-0002-9318-2258


DOI:


UDC: 


https://doi.org/10.33108/sepd2022.02.625

 

331.102.344


JEL: 


D83
M13
M14
О15
О32


Keywords: 


creativity
creative management
non-standard decisions
creative potential
creative thinking
creative leader
creative technologies
organizational and managerial innovations
innovative product


Number of pages: 


16


Page range: 


625-640


Start page: 


625


End page: 


640


Abstract: 


The article is devoted to the substantiation of theoretical and methodological principles that define the conceptual platform of creative management processes as a dominant component of innovative enterprises. Approaches to the "creative management" concept interpretation are reviewed. It is substantiated that creative thinking makes it possible to change the vision of the world, the vision of the standard, as well as initiates new ideas. The principles, mechanisms, tools and methods of development and implementation of non-standard management decisions and management innovations are improved. The scientific view upon the creativity as the main criterion and target function of economic and socio-cultural development is substantiated. Peculiarities of personality creativity as individual capital provided by creative people working in the conditions of high technologies, promotion of talents and tolerance are revealed. It is proved that the introduction of a creative management system in modern enterprises allows to obtain competitive advantages not only within the domestic market, but also in the world markets. At the same time, the use of creative management tools allows managers to solve problems and take a creative approach to business management processes quickly. The implementation of this concept makes it possible to create a viable, effective management system for each enterprise, which ensures the permanent effectiveness of the formation and realization of business processes in all departments. Recommendations in the context of creative management development at the domestic enterprises are worked out, and also mechanisms of their practical effectuation are offered. The author's proposed recommendations can be used in the context of the formation of organizational and economic mechanism to ensure the effective intellectual potential use in innovative enterprises.


URI: 


http://elartu.tntu.edu.ua/handle/lib/38842


ISSN: 


2223-3822


Copyright owner: 


Scientific Journal "Socio-Economic Problems and the State"


URL for reference material: 


http://sepd.tntu.edu.ua/images/stories/pdf/2021/21hyodip.pdf
https://economic-journal.ideil.com/ content/files/1g/aj/1gajnap1sv71u5edmgsmr1j881j2im7g.pdf
http://nbuv.gov.ua/UJRN/binf_2015_5_13
http://www.msu.edu.ua/visn/wp-content/ uploads/2016/05/1-5-1-2016-21.pdf
https://creativeeurope.in.ua/posts/new_creative_europe_programme
http://www.management.com.ua/events/ bono.html
https://www.rbc.ua/static/longread/davos_ukr/index.html
https://doi.org/10.26565/2524-2547-2021-61-03
http://nbuv.gov.ua/UJRN/ecvd_2018_3_34
https://doi: 10.36477/2522-1205-2019-58-11
https://doi.org/10.32999/ksu2307-8030/2020-40-6
http://www.managementconsultingnews.com/interview-jordan-ayan/
https://www. bcgperspectives.com/content/interviews/innovation_alan_iny_how_creativity_really_work
https://www.oecd.org/sti/inno/39737401.pdf
https://doi.org/10.33271/nvngu/2020-4/171.
https://doi.org/10.33271/nvngu/2021-3/167
http://2014.tr-ebrd.com/annex-5-2-key-prerequisites-for-knowledge-basedgrowth/


References (International): 


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Content type: 


Article


Appears in Collections:


Scientific Journal "Socio-Economic Problems and the State" Vol 2(25)

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