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Demonstrative consumption - the way of life of part of the elite group of citizens of Ukraine

Title: 


Demonstrative consumption - the way of life of part of the elite group of citizens of Ukraine


Authors: 


Dovgan, Anatoliy


Affiliation: 


Ternopil Ivan Puluj National Technical University, 56 Ruska str., 46001, Ternopil, Ukraine


Bibliographic description (International): 


Dovgan, A. (2021) Demonstratyvne spozhyvannia – modus zhyttia chastyny elitnoi hrupy hromadian Ukrainy [Demonstrative consumption - the way of life of part of the elite group of citizens of Ukraine]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 722-730. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21daoggu.pdf


Journal/Collection: 


Socio-Economic Problems and the State


Issue: 


2(25)


Issue Date: 


Nov-2021


Submitted date: 


Oct-2021


Date of entry: 


10-Oct-2022


Publisher: 


Ternopil Ivan Puluj National Technical University


Country (code): 


UA


Place of the edition/event: 


Ternopil


DOI:


UDC: 


https://doi.org/10.33108/sepd2022.02.722

 

314/316.3 (330.8) (379.8)


JEL: 


А11
В30
D11


Keywords: 


material environment
way of life
demonstrative consumption
"lazy class"
everyday behavior
commodity fetishism
patronage


Number of pages: 


9


Page range: 


722-730


Start page: 


722


End page: 


730


Abstract: 


The essence of demonstrative consumption of material and spiritual goods in modern Ukraine are researched in the article. Consumer activity is seen as a process of conscious active behavior based on the needs and excessive financial capabilities of a person with the use of social benefits intended for material and spiritual development. Therefore, consumer activity can be considered as an element of the way of life of a person, and the cult of demonstrative consumption – an integral part of the way of life of a particular social stratum of the population of Ukraine. The emergence of distorted in the value dimension of some forms of commodity fetishism is revealed. In representatives of a particular social group (stratum), it asserts itself in the form of consumption of various objects of human activity. Such objects are not only material things, but also materialized cultural values, cultural mass events (theatrical performances, private parties with the participation of famous actors of theater and cinema and music, dance and singing shows). Functional and social properties and characteristics of things affect a person's acceptance of the way they are consumed. It is noted that people of this execution are beginning to demonstrate their own lifestyle, just as people of the previous, less overwhelmed by the choice of the era (twentieth century), consumed ordinary foods. In the context of the basic worldview principles of secular humanism, the significance of the "lazy class" theory of the famous American economist, sociologist and psychologist T. Veblen for the scientific analysis of everyday behavior of such representatives of the modern Ukrainian elite is revealed. Emphasis is placed on the manifestation of Ukrainian patronage in the late twentieth and early twentieth centuries.


URI: 


http://elartu.tntu.edu.ua/handle/lib/38882


ISSN: 


2223-3822


Copyright owner: 


Scientific Journal "Socio-Economic Problems and the State"


URL for reference material: 


http://sepd.tntu.edu.ua/images/stories/pdf/2021/21daoggu.pdf
http://moglen.law.columbia.edu/LCS/theoryleisureclass.pdf


References (International): 


1. Bloch, E. (1996) Tübinger Einleitung in die Philosophie, Suhrkamp, Frankfurt am Main, 375 p.
2. Bloch, E. (1995) The Principle of Hope, Vol. 1 (Studies in Contemporary German Social Thought), Paperback, 504 p.
3. Veblen T. (1899) The Theory of the Leisure Class: An Economic Study of Institutions, New York, MacMillan, 400 p. URL: http://moglen.law.columbia.edu/LCS/theoryleisureclass.pdf (accessed 12.09.21)
4. Rubinsztejn, S. (1962) Podstawy Psychologii ogólnej, Warszawa, Ksiazka i Wiedza. 951 s.
5. Vybrani naukovi pratsi akademika V. I. Vernadskoho V. 9 (2011): Volodymyr Ivanovych Vernadskyi. Shchodennyky (1917—1921) / NAN Ukrainy, Komis. z nauk. spadshchyny akad. V. I. Vernadskoho, Natsionalna biblioteka Ukrainy imeny V. I. Vernadskoho. Kyiv.
6. Zhovkovska, T. (2009) Vyznachennia ta klasyfikatsiia faktoriv vplyvu na formuvannia spozhyvchoho popytu [Determination and classification of influence factors on the consumers’ demand formation]. Sotsialno-ekonomichni problemy i derzhava. Vol. 1 (2). pp. 77-83.
7. Informatsiine suspilstvo u sotsialno-filosofskii retrospektyvi ta perspektyvi / V.V.Liakh, V.S.Pazenok ta in. Kyiv : TOV «XXI stolittia: dialoh kultur», 2009. 404 s.
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9. Dovhan A. O. (ed.) (2016) Istorychno-kulturna spadshchyna malykh mist Zakhidnoi Ukrainy yak obiekt naukovoho analizu: monohrafiia (avtorskyi kolektyv) [The historical and cultural heritage of small towns of Western Ukraine as an object of scientific analysis: monograph (authors’ collective)]. 247 p.


Content type: 


Article


Appears in Collections:


Scientific Journal "Socio-Economic Problems and the State" Vol 2(25)

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