Competitiveness of enterprises in the context of sustainable development

Golda, Nadiia

Ternopil Ivan Puluj National Technical University, 56 Ruska str., 46001, Ternopil, Ukraine

Golda, N. (2021) Konkurentospromozhnist pidpryiemstv u konteksti staloho rozvytku [Competitiveness of enterprises in the context of sustainable development]. Sotsialnoekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 602-609. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21gnmksr.pdf

Socio-Economic Problems and the State

2(25)

Nov-2021

Oct-2021

7-Oct-2022

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://orcid.org/0000-0002-1492-6678

https://doi.org/10.33108/sepd2022.02.602

339.13

М31

marketing
market
product
competition
competitiveness
competitive advantage
competitiveness ratio
competitive position
competitiveness management

8

602-609

602

609

In the current development of the economy, the problem of competitiveness is relevant for all businesses that produce and sell products or services. Prospects for increasing the competitiveness of the national economy is one of the priorities of public policy. Against the background of the international market, the process of globalization is inevitable for Ukrainian enterprises and therefore the competition is becoming tougher and gaining global scale. Not all Ukrainian products meet the level of competitiveness in both foreign and domestic markets. The current state of development of most domestic enterprises does not allow to compete successfully with foreign manufacturers. The consolidation and globalization of markets intensifies competition between its actors and helps to find new ways to maintain the level of competitiveness. From the point of view of globalization, competitiveness implies the ability to find a competitive position in a constantly changing environment, which is formed under the influence of strengthening the relationship of national economies. To maintain a competitive position and achieve leadership, companies must constantly update technology, expand the scope of activities, look for competitive advantages, which is a more powerful source of development of any enterprise. Improving the market position of the enterprise by achieving Ukrainian competitive advantages in domestic and foreign markets is impossible without creating an effective system of competitiveness management. The main factors that significantly affect the competitiveness of products are the degree of satisfaction of demand for it, the capacity of individual market segments, the presence of competitors, socio-demographic characteristics, sales network development and after-sales service. Considering competitiveness as a generalized economic category related to the situation on the commodity market in conditions of free competition, and including design, production, distribution and consumer aspects of economic results, it should be borne in mind that products are a passive component of the market and active components are business entities that can be indirect carriers of competitiveness. In modern conditions, there is an objective need to adapt theoretical and methodological techniques and management methods in the creation and implementation of competitive products, taking into account the specific conditions of functioning of domestic enterprises. In conditions of intensifying competition in both domestic and foreign markets, one of the main means of achieving success of domestic industrial producers in the competition is to increase its competitiveness.

http://elartu.tntu.edu.ua/handle/lib/38868

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

http://sepd.tntu.edu.ua/images/stories/pdf/2021/21gnmksr.pdf

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Article

Scientific Journal "Socio-Economic Problems and the State" Vol 2(25)