Another issue of scientific journal Vol.30 No.1 2024 has been published

Ukrainian (UA)English (United Kingdom)

Other Categories

Вхід / реєстрація



We are in Facebook

Votes

How did you find on our site?
 

Modern methods of evaluation and marketing enhancement of increasing the level of competitiveness

Title: 


Modern methods of evaluation and marketing enhancement of increasing the level of competitiveness


Authors: 


OKSENTYUK, Bohdana


Affiliation: 


Ternopil Ivan Puluj National Technical University, 56 Ruska str., 46001, Ternopil, Ukraine


Bibliographic description (International): 


Oksentyuk, B. (2021) Suchasni metody otsinky ta marketynhovoho zabezpechennia pidvyshchennia rivnia konkurentospromozhnosti [Modern methods of evaluation and marketing enhancement of increasing the level of competitiveness]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 482-490. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21obaprk.pdf


Journal/Collection: 


Socio-Economic Problems and the State


Issue: 


2(25)


Issue Date: 


Nov-2021


Submitted date: 


Oct-2021


Date of entry: 


29-Sep-2022


Publisher: 


Ternopil Ivan Puluj National Technical University


Country (code): 


UA


Place of the edition/event: 


Ternopil


ORCID Id: 


https://orcid.org/0000-0002-8125-8809


DOI:


UDC: 


https://doi.org/10.33108/sepd2022.02.482


658.5:339.13


JEL: 


M31
L1


Keywords: 


competitiveness
marketing
evaluation
competitive map
methods of competitiveness assessment


Number of pages: 


9


Page range: 


482-490


Start page: 


482


End page: 


490


Abstract: 


The interest of enterprises in the results of their activities reinforces the need to increase their competitiveness, which is a decisive factor in commercial success in the "harsh conditions of reality." The process of assessing the competitiveness of the enterprise is a complex multifactorial task, which is reduced to the interpretation and evaluation of a set of indicators and methods that characterize the various aspects of the market entity and, ultimately, shape its competitiveness. The scientific article analyzes a variety of methods for assessing the competitiveness of the enterprise both in general and in terms of marketing. It is shown that today, for the successful functioning of the firm in the market, the assessment of its competitiveness using various methods is an objective necessity. It is proved that in the modern economic literature there are a large number of ambiguous methodological approaches to the study of the competitiveness of the market entity, which in turn determines the multiplicity of methods used to assess it. The article analyzes the existing methods of assessing the competitiveness of the enterprise and shows that they characterize only certain aspects of its activities and have a number of shortcomings. Theoretically, the development of a comprehensive methodology for assessing the level of competitiveness of the organization, which can be applied to all objects without exception is a very time-consuming and almost impossible task. Summarizing the results of the study, it is concluded that all the methods used to determine and assess the level of competitiveness of the enterprise can be combined into the following nine groups: methods based on the analysis of comparative advantages; methods based on the theory of equilibrium of the firm and industry; matrix methods of competitiveness assessment; method based on multiplier theory; methods based on comparison with the standard, etc. The considered approaches radically differ in the essence and base of formation of indicators and characterize various spheres and aspects of activity of firm. Therefore, their use can be convenient and appropriate depending on the goals and objectives of the organization, the specifics of the industry and the object under study, as well as the availability of relevant information.


URI: 


http://elartu.tntu.edu.ua/handle/lib/38848


ISSN: 


2223-3822


Copyright owner: 


Scientific Journal "Socio-Economic Problems and the State"


URL for reference material: 


http://sepd.tntu.edu.ua/images/stories/pdf/2021/21obaprk.pdf


References

(International):

 

1. Budnikevych I.M. (2017) Marketyngh u ghaluzjakh i sefrakh dijaljnosti [Marketing in industries and sectors]. K: TSUL. (in Ukrainian)
2. Balabanova L.V., Kholod V.V., Balabanova I.V. (2019) Stratehichnyi marketynh [Strategic marketing]. K.: Tsentr navchalnoi literatury. (in Ukrainian)
3. Mazaraki A.A. (2010) Ekonomichni doslidzhennja (metodologhija, instrumentarij, orghanizacija, aprobacija): navch. posib. [Economic research (methodology, tools, organization, testing): textbook]. K.: Kyjiv. nac. torgh.-ekon. un-t. (in Ukrainian)
4. Makoghon Ju.V., Korzh M.V. (2015) Marketynghova polityka v systemi upravlinnja konkurentospromozhnistju promyslovoji produkciji: monoghrafija [Marketing policy in the system of management of competitiveness of industrial products: monograph]. Kramatorsjk: Donbas. derzh. mashynobud. akad. (in Ukrainian)
5. Poltorak V., Taranenko I., Krasovska O. (2017) Marketynhovi doslidzhennia [Marketing researches]. K.: Tsentr navchalnoi literatury. (in Ukrainian)
6. Ortynsjka V.V., Meljnykovych O.M. (2016) Marketynghovi doslidzhennja: pidruchnyk [Marketing research: a textbook]. K.: Kyjiv. nac. torgh.-ekon. un-t. (in Ukrainian)
7. Pasichnyk V.Gh., Akilina O.V. (2014) Konkurentospromozhnistj firmy: navchaljnyj posibnyk [Competitiveness of the firm: textbook]. K.: TSUL. (in Ukrainian)
8. Petrunja Ju. Je., Petrunja V. Ju. (2016) Marketyngh: navchaljnyj posibnyk [Marketing: a textbook]. Dnipropetrovsjk: Universytet mytnoji spravy ta finansiv. (in Ukrainian)
9. Yukhymenko P. (2021) Konkurentospromozhnist pidpryiemstva: pidruchnyk [Competitiveness of the enterprise: a textbook]. K.: Tsentr navchalnoi literatury. (in Ukrainian)
10. Ivanov Ju.B., Tyshhenkо O.M. (2014) Teoretychni osnovy konkurentnoji strateghiji pidpryjemstva: monoghrafija [Theoretical bases of competitive strategy of the enterprise: monograph]. Kh.: VD „INZHEK”. (in Ukrainian)
11. Tompson-ml. Artur A., Stryklend Dzh. (2013) [Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Readings]. McGraw-Hill Education. (in English)


Content type: 


Article


Appears in Collections:


Scientific Journal "Socio-Economic Problems and the State" Vol 2(25)

pdf


 

Journal is indexed by:

google_scholar
elartu_en
wiki_en

Other useful links:
pbn
Пошук у EBSCO
 

Google translate

Ukrainian English French German Polish Russian