SELECTION AND MANAGEMENT OF INNOVATION STRATEGY OF INDUSTRIAL ENTERPRISE
Title:
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SELECTION AND MANAGEMENT OF INNOVATION STRATEGY OF INDUSTRIAL ENTERPRISE |
Authors:
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Mayorova, Iryna |
Bibliographic description: |
Mayorova, I. & Garmatiuk, O. (2019) Vybir i upravlinnia innovatsiinoiu stratehiieiu promyslovoho pidpryiemstva [Selection and management of innovation strategy of industrial enterprise]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 20, no. 1, pp. 78-87. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2019/19mimspp.pdf |
Issue Date: |
31-may-2019 |
Submitted date: |
march-2019 |
Publisher:
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Ternopil Ivan Puluj National Technical University |
DOI: |
https://doi.org/10.33108/sepd2019.01.078 |
UDC:
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658.1554.061.76 |
JEL: |
031 |
Keywords: |
resources |
Pages:
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10 |
First page: |
78 |
Last page:
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87 |
Abstract:
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In the article the model of choice and management offers innovative strategies of industrial enterprise. It is shown that not always introduction of the newest hi-tech innovations can give a positive effect for an industrial enterprise. The effect of introduction can have a negative result: reductions of market stake, decline of level of profitability, by the loss of consumers and client base. It is shown that between technologies, that is used by an enterprise and by technologies uses that his suppliers and customers there is close connection. Research results show that modern technological changes touch the administrative vehicle of enterprise, sale, and marketing and of communication constituents of his activity exceptionally organizationally. |
URI: |
|
ISSN: |
2223-3822 |
References: |
1. Postanova Verkhovnoi Rady Ukrainy. Pro Rekomendatsii parlamentskykh slukhan na temu: "Natsionalna innovatsiina systema: stan ta zakonodavche zabezpechennia rozvytku" [Resolution of the Verkhovna Rada of Ukraine. On the Recommendation of the Parliamentary Hearings on the topic: "National Innovation System: Status and Legislative Provision of Development"] URL: http://search.ligazakon.ua/l_doc2.nsf/link1/DH6M300A.html |
Issue type:
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Article |
Appears in Collections: |
Scientific Journal "Socio-Economic Problems and the State", Vol.20, No.1 |
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