Indicative mechanisms for solving problems of marketing consultation of industrial enterprises
Title |
Indicative mechanisms for solving problems of marketing consultation of industrial enterprises |
Authors |
Ratynskyj, Vadim |
Affiliation |
Ternopil Ivan Pul'uj National Technical University 56 Ruska str., 46001 Ternopil, Ukraine |
Bibliographic description |
Ratynskyj, V. (2018) Indykatyvni mekhanizmy vyrishennia problem marketynhovoho konsultuvannia promyslovykh pidpryiemstv [Indicative mechanisms for solving problems of marketing consultation of industrial enterprises]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 18, no. 1, pp. 206-213. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2018/18rvvkpp.pdf |
Issue Date |
31-may-2018 |
Submitted date |
mar-2018 |
Publisher |
Ternopil Ivan Puluj National Technical University |
DOI |
https://doi.org/10.33108/sepd2018.01.206 |
UDC |
339.138 |
JEL |
M31 |
Keywords |
industrial enterprise |
pages |
206-213 |
first page |
206 |
last page |
213 |
Abstract |
This article deals with the peculiarities of marketing consulting on the market of industrial enterprises. The factors that influenced the marketing policy of manufacturers on the circumstances of competition or rivalry have been analyzed, the main factors of product selection have been determined in the presence of alternative options. The strong and weak points of the choice of the research method used by the main consumers of consulting services have been identified, the prospects of their change have been analyzed on the basis of changes in the dynamics of the market. The main advantages and disadvantages of the use of marketing consulting methods have been determined, and the hidden ability of using of certain types of analysis during marketing research has been pointed out. Taking into account the main world dynamics of the intensification of rivalry in the market of industrial enterprises, the problem of using counseling while conducting marketing research in general, and during the formation of the strategy of the enterprise in particular, has become more intense. Indicative mechanisms of solving problems of marketing consulting of industrial enterprises have been suggested. |
URI |
http://elartu.tntu.edu.ua/handle/lib/25310 |
ISSN |
2223-3822 |
Copyright owner |
Socio-Economic Problems and the State |
References |
1.Baklyczkyj, I. O. (2008) Psyhologiya praci [Psychology of Labor]. Kyiv. |
type |
Article |
Appears in Collections |
Socio-Economic Problems and the State, Vol. 18, no. 1 |