Indicative mechanisms for solving problems of marketing consultation of industrial enterprises

Ratynskyj, Vadim

Ternopil Ivan Pul'uj National Technical University 56 Ruska str., 46001 Ternopil, Ukraine

Ratynskyj, V. (2018) Indykatyvni mekhanizmy vyrishennia problem marketynhovoho konsultuvannia promyslovykh pidpryiemstv [Indicative mechanisms for solving problems of marketing consultation of industrial enterprises]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 18, no. 1, pp. 206-213. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2018/18rvvkpp.pdf

31-may-2018

mar-2018

Ternopil Ivan Puluj National Technical University

https://doi.org/10.33108/sepd2018.01.206

M31

industrial enterprise
marketing research
consulting

213

This article deals with the peculiarities of marketing consulting on the market of industrial enterprises. The factors that influenced the marketing policy of manufacturers on the circumstances of competition or rivalry have been analyzed, the main factors of product selection have been determined in the presence of alternative options. The strong and weak points of the choice of the research method used by the main consumers of consulting services have been identified, the prospects of their change have been analyzed on the basis of changes in the dynamics of the market. The main advantages and disadvantages of the use of marketing consulting methods have been determined, and the hidden ability of using of certain types of analysis during marketing research has been pointed out. Taking into account the main world dynamics of the intensification of rivalry in the market of industrial enterprises, the problem of using counseling while conducting marketing research in general, and during the formation of the strategy of the enterprise in particular, has become more intense. Indicative mechanisms of solving problems of marketing consulting of industrial enterprises have been suggested.

http://elartu.tntu.edu.ua/handle/lib/25310

2223-3822

Socio-Economic Problems and the State

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Article

Socio-Economic Problems and the State, Vol. 18, no. 1