Ensuring the competitiveness of the hospitality industry enterprises

Fedyshyn, Iryna
Boiko, Alina

Ternopil Ivan Puluj National University, 56, Ruska str., Ternopil, 46001, Ukraine

Fedyshyn, I. & Boiko, A. (2023) Ensuring the competitiveness of the hospitality industry enterprises. Socio-Economic Problems and the State (electronic journal), Vol. 29, no. 2, pp. 90-101. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2023/23fibpih.pdf

Scientific Journal "Socio-Economic Problems and the State"

2(29)

Dec-2023

Oct-2023

29-Dec-2023

Ternopil Ivan Puluj National Technical University

UA

Ternopil

https://orcid.org/0000-0001-5531-4566

https://doi.org/10.33108/sepd2023.02.090

338.48

F6
Z32

innovation
service sector
hospitality industry
competitiveness
recovery

90-101

90

101

Theoretical concepts, essence and features of ensuring the competitiveness of hospitality industry enterprises are discussed in the article. Trends in the development of the hotel and restaurant business in the period of 2020-2022 are analyzed. In particular, it is determined that the crisis conditions of the pandemic had a negative impact on the number of restaurants in Ukraine. Also, changes in the political and economic environment of recent times have greatly affected the way companies operate. The shift from a production economy to a market economy and globalization have put companies in front of new realities. In 2019, there were 48,398 of them, and in 2020, this number decreased to 41,139. In other words, 7,259 restaurants ceased operations, which is 15% of the level of 2019 and even less than in 2018. In 2020, the number of business entities operating in the accommodation and catering sector in Ukraine reached a maximum of more than 7,700. In 2021, the figure decreased to 69,800 accommodation and catering companies. It is determined that since the beginning of the war in Ukraine, about 7000 restaurants and cafes have closed, and more than 2000 of new food establishments have been opened. The hospitality industry market decreased by about 25% compared to February 2022. In some regions, the market decline was more than 50% (Kharkiv, Mykolaiv, Zaporizhzhia, Luhansk regions), and in Kyiv, Odesa, and Dnipro regions – up to 30%. The western regions demonstrated positive dynamics in 2022. In particular, the number of restaurants and cafes increased by about 30% in Lviv and its region, and by about 20% in Zakarpattia, Chernivtsi, and Ivano-Frankivsk regions. The patterns of development of restaurant business enterprises in Ukraine are characterized by both positive and negative factors. Basic proposals for improving the competitiveness of hospitality industry enterprises in modern realities are presented in the article.

The authors received no direct funding for this research.

http://elartu.tntu.edu.ua/handle/lib/43197

2223-3822

Scientific Journal "Socio-Economic Problems and the State"

http://sepd.tntu.edu.ua/images/stories/pdf/2023/23fibpih.pdf
https://www.statista.com/statistics/997275/ukraine-turnover-accommodation-food-businesses
https://doi.org/10.35940/ijitee.L3470.1081219
https://doi.org/10.15544/mts.2023.19
https://doi: 10.1080/22243534.2022.2080948
https://doi.org/10.1007/978-3-030-61656-4_5
https://doi.org/10.12816/0048622
https://doi.org/10.26643/gis.v15i3
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https://ucci.org.ua/uploads/files/602f9ce03135f554471158.pdf
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https://galicianvisnyk.tntu.edu.ua/pdf/63/805.pdf
https://doi.org/10.32782/2520-2200/2019-3-22

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Article

Scientific Journal "Socio-Economic Problems and the State", Vol.29, No.2