Preconditions and principles of strategic marketing management of industrial enterprises of Ukraine

Rozhko, N.

Ternopil Ivan Puluj National Technical University, 56 Ruska str., 46001 Ternopil, Ukraine e-mail rozhko18@googlemail.com

Rozhko, N. (2017). Peredumovy ta pryntsypy stratehichnoho marketynhovoho upravlinnia promyslovykh pidpryiemstv Ukrainy [Preconditions and principles of strategic marketing management of industrial enterprises of Ukraine]. Socio-Economic Problems and the State. 17 (2), 154-161. http://sepd.tntu.edu.ua/images/stories/pdf/2017/17rnyppu.pdf.

1-dec-2017

sep-2017

Ternopil Ivan Puluj National Technical University

338:658.5

M31

strategic marketing planning
marketing strategy
the concept of strategic marketing management
the purpose of strategic marketing management
the mission of the enterprise

The article proves that the next stage of development of the Ukrainian economy has made the Ukrainian enterprises realize the need for the practical application of marketing principles in their daily activities. However, this requires not only trained specialists, but also significant efforts to create managerial structures whose task is to plan, organize and control of marketing activities at the enterprise. Thus, marketing management takes place when the management of an organization is based on the principles of marketing, that is, when the consumer is placed at the center of the organization and the marketing and management system unites all efforts in order to satisfy the needs and demands of the parties involved in exchange in the best possible way. Besides, marketing management considers marketing and management inseparably, which, moreover, mutually penetrate into and complete each other. In this connection, the improvement of management of enterprises using the principles of management and marketing, providing a strategic approach to the activities of enterprises, which is carried out through marketing management, becomes of particular importance.

http://elartu.tntu.edu.ua/handle/lib/22744

2223-3822

Scientific Journal "Socio-Economic Problems and the State", 2017

http://sepd.tntu.edu.ua/images/stories/pdf/2017/17rnyppu.pdf
http://www.ukrstat.gov.ua

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Scientific Journal "Socio-Economic Problems and the State", Vol.17, No.2