Implementation of socially responsible marketing to improve the competitiveness of export-oriented enterprise
Title: |
Implementation of socially responsible marketing to improve the competitiveness of export-oriented enterprise |
Authors: |
Plekan, U. |
Affiliation: |
Ternopil Ivan Puluj National Technical University, 56 Ruska str., 46001 Ternopil, Ukraine e-mail: vnv123@ukr.net |
Bibliographic description: |
Plekan, U. (2017). Zastosuvannia sotsialno vidpovidalnoho marketynhu dlia pidvyshchennia konkurentospromozhnosti eksportooriientovanoho pidpryiemstva [Implementation of socially responsible marketing to improve the competitiveness of export-oriented enterprise]. Socio-Economic Problems and the State. 17 (2), 135-143.http://sepd.tntu.edu.ua/images/stories/pdf/2017/17pumkep.pdf. |
Issue Date: |
1-dec-2017 |
Submitted date: |
nov-2017 |
Publisher: |
Ternopil Ivan Puluj National Technical University |
UDC: |
658.8:005.35 (477) |
JEL: |
M31 |
Keywords: |
competitiveness |
Abstract: |
The article is dedicated to the improvement of theoretical and methodological issues and conceptual and instrumental basis of socially responsible marketing of an export-oriented enterprise operating in non-linear environments. The article reveals the results of implementation of the principles of social responsibility in the marketing system of the enterprise. The position of the analyzed enterprise regarding implementation of CSR standards was noted. Its impact on the development of the company competitiveness was estimated. Also, the state of implementation of socially responsible marketing at the enterprise selected for the analysis was outlined and suggestions for its development in domestic companies were highlighted. It was proved that socially responsible marketing is an effective tool for promoting an enterprise on external market. |
Description: |
Supplementary data associated with this article can be found, in the online version, at http://sepd.tntu.edu.ua/images/stories/pdf/2017/17pumkep.pdf |
URI: |
http://elartu.tntu.edu.ua/handle/lib/22740 |
ISSN: |
2223-3822 |
Copyright owner: |
Scientific Journal "Socio-Economic Problems and the State", 2017 |
URL for reference material:
|
http://sepd.tntu.edu.ua/images/stories/pdf/2017/17pumkep.pdf konferencija/1_formuvannja_ta_ocinka_efektivnosti_ funkcionuvannja_mekhanizmiv_upravlinnja_dijal nistju_pidpriemstv/2-1-0-105 |
References: |
1.Andrushkiw, B. & Bitsura, L. (2011). Analіtichnі aspekti marketingovogo potencіalu v teorіі konkurentospromozhnostі pіdpriеmstva [Analytical aspects of marketing potential in the theory of enterprise competitiveness], available at: http://sepd.tntu.edu.ua/images/stories/pdf/2011/ 11abmtkp.pdf. internet_konferencija/1_formuvannja_ta_ocinka_efektivnosti_funkcionuvannja_ mekhanizmiv_upravlinnja_dijal nistju_pidpriemstv/2-1-0-105. 5.Grosul, V. A. & Artemenko, S. V. (2015), Upravlіnnya marketingovim potencіalom pіdpriеmstv rozdrіbnoi torgіvlі: monografіya [Managing marketing potential of retail trade enterprises: monograph], Kharkov, 249 р. [in Ukrainian]. |
Appears in Collections: |
Scientific Journal "Socio-Economic Problems and the State", Vol.17, No.2 |